This Privacy Policy outlines how your personal information is gathered, utilized, and shared when you visit or make a purchase from mirrorball.ch (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect specific information about your device, including details about your web browser, IP address, time zone, and certain cookies stored on your device. As you navigate the Site, we also gather information regarding the individual web pages or products you view, the websites or search terms that led you to our Site, and your interactions with our Site. This automatically-collected information is referred to as “Device Information.”

We acquire Device Information through the following technologies:

• Cookies: Data files placed on your device or computer, frequently containing an anonymous unique identifier. For detailed information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
• Log Files: These track actions taking place on the Site, collecting data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record information about your Site browsing activity.

Furthermore, when you make a purchase or attempt to do so through the Site, we collect specific details from you, including your name, billing address, shipping address, payment information (comprising credit card numbers, TWINT information), email address, and phone number. We refer to this information as “Order Information.”

In this Privacy Policy, the term “Personal Information” refers collectively to both Device Information and Order Information.

How We Utilize Your Personal Information

We generally employ the Order Information we collect to fulfill orders placed on the Site, which includes processing your payment details, arranging shipping, and providing you with invoices and/or order confirmations. Moreover, we utilize Order Information to:

• Communicate with you;
• Evaluate our orders for potential risks or fraud; and
• Provide you with information or advertisements related to our products or services, in line with your preferences, if you have shared such preferences with us.

Device Information is used to help us identify potential risks and fraud (particularly, your IP address), and, more broadly, to enhance and optimize our Site. For instance, this may involve generating analytics about how our customers navigate and interact with the Site, as well as evaluating the effectiveness of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to assist us in using your Personal Information as described above. For instance, we utilize Shopify to power our online store. You can find more information about how Shopify employs your Personal Information here: https://www.shopify.com/legal/privacy. We also rely on Google Analytics to comprehend how our customers engage with the Site. Information about how Google uses your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You have the option to opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Furthermore, we may share your Personal Information to comply with relevant laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information that we receive, or to protect our rights.

Behavioral Advertising

As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For a detailed explanation of how targeted advertising functions, please visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Moreover, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

It is important to note that we do not modify our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you possess the right to access the personal information we hold about you and request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us through the contact information provided below.

Additionally, if you are a European resident, please be aware that we process your information in order to fulfill contracts we may have with you (for instance, if you make an order through the Site), or for other legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless you request us to delete this information.

Changes

This privacy policy may be updated periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you wish to lodge a complaint, please contact us via email at hello@mirrorball.ch.